The Story Behind DVRGE

The DVRGE name is inspired by the famous poem, The Road Not Taken, by Robert Frost. 

In the summer of 2024, after jiu jitsu class, Andy was packing up his wet Gi when it hit him. After over 20 years in the corporate world and emerging from a world-transforming pandemic, a new chapter was unfolding.

For almost two decades, Andy traveled to compete in marathons, triathlons, and endurance events across the country. Every trip meant the same frustration of digging through a generic gym bag or backpack and searching for race nutrition while his wet swim gear soaked everything else. He was constantly separating clean clothes from sweaty gear and finding his running watch buried at the bottom. He knew that active travelers deserved a simple, better solution designed to create crisp separation and reduce the noise of disorganization and extra packing accessories.

The vision was clear: create a backpack purpose-built for active travelers and multi-sport athletes who refuse to compromise. Whether you're an everyday commuter who hits the gym at lunch, a marathon runner traveling to races, a triathlete hopping between the pool, bike, and track, you need gear that works as hard as you do.

Bootstrapped and with a β€œkickstart” vision, Andy decided to exit stage left from corporate life at the beginning of 2025 and focus on building a new brand, in a new category of travel gear. Whether its to the gym, that out-of-town marathon, triathlon, jiu jitsu class, or a week long vacation, be part of the journey as we dvrge.

Andy Lai, Founder

After 20+ years in the corporate jungle, from the Big 4 to Big Tech, none were big enough for my heart and soul. From my early consulting days to the last nine years at Microsoft, I built global programs from scratch and solved complex, mission critical problems. I discovered that living in the digital corporate world was not for me and what excites me is developing physical products that people can actually use on a regular basis along their journey in life. Building a business from scratch is what I've always wanted to do. I enjoy the challenge and connection I receive from building the business, the brand, and the product. 

When I'm not chasing the fountain of youth through sweat and movement, I love all things design - small-space architecture, off-grid log cabin builds, and, of course, backpacks and soft-goods gear.

Andy in X PAC warehouse, examining stacks of black rolls of material.
Andy applying the DVRGE logo on fabric in a warehouse
Andy and a manufacturer in a factory setting, discussing the DVRGE design and assembly process.
Close-up of a hand applying the DVRGE branding to fabric.
Andy and a manufacturer examining a large sheet of paper or material in a factory setting.
Andy in the DVRGE manufacturing factory working wiith machinery and equipment with factory worker.
 
 

Business Info

Legal Business Name: DVRGE LLC

Address: 100 N Howard St Ste R, Spokane, WA 99201, United States

Email: mail@dvrge.co

Ph: +1 206-657-7275